Aspen Woolf on the recent boost in offplan sales in Dubai
During the last week in May, a seven-day selling spree gave Dubai its best monthly offplan sales in 2018 so far.
According to data from GCP-Reidin, the overall offplan sales during May came to 1,830 units against the previous best number of 1,752 units racked up in January.
Collectively, the May offplan deals were worth Dh2.28 billion. This beat April’s combined total of Dh2.05 billion and 1,461 units, despite the widespread assumption that this was the peak.
Usually sales would decrease during Ramadan and continue to do during the summer. However, it seems 2018 will buck this trend.
Seven City success
Much of the high number of sales is down to a developer called Seven Tides, who released 661 units at its high-rise project located in Jumeirah Lake Towers (JLT). This development is called ‘Seven City’ and all 661 units were bough over a span of seven days.
In total, the developer took bookings worth Dh300 million and is now gearing up to release another job lot of units at Seven Tides at some point in the future. The CEO of the developer said that… “if you offer investors a compelling proposition, based on ROI (return on investment), location and quality, they will invest irrespective of overall market sentiment and that is essentially, our three-pronged marketing strategy.”
A studio apartment at the development went for Dh354,000, while one-bed apartments went for Dh683,000.
Ready available properties
For properties that are ready and available in the secondary market, overall demand is steady. In May there were 1,028 of these sold, compared with 986 in April and 1,121 in March 2018.
There is a steady allocation of funds to this secondary market, which is something that offplan developers need to keep an eye on. It’s difficult to know how much unsold inventory is backed up from previous offplan launches, as not every developer makes this information available.
Most successful locations
The locations that did well in the May offplan sales are as follows. JLT drew a lot of offplan investor interest in May, but there were also increases for the Medan master-development MBR City. This ended up with total sales of 314 units.
Developers including Azizi and Sobha have launched focussed and sustained campaigns surrounding MBR City. Added to this, steady progress on the Meydan One Mall is also interesting investors.
After Meydan, Jumeirah Village Circle sold156 units, the Downtown sold 119 and Dubai Marina sold 118. In the ready property space sector, Dubai Marina did the best with 170 deals sewn up in May 2018.