Landscape view not supported, please use portrait view!

9 Reasons to Invest in Property in Liverpool and Where to Buy

A city on many “one to watch” property investment lists, we’d argue that now is a great time to consider investing in property in Liverpool. 

With a growing population and investment contributing to its growth as well as the title of a top-three city in the UK to start a business, there are plenty of reasons investors should be looking to Merseyside.

Liverpool is an exciting Northern city with a long, proud history and plenty of assets that will enable it to meet its ambitions for the future. 

Liverpool started catching the eye of property investors, particularly in 2020, which saw increased interest due to relatively low house prices and high rental demand. Now, with 2021 behind us, Liverpool house prices, rent prices, and demand, for that matter, left its competitors FAR in the background.

Read on to find out our top reasons to invest in property in Liverpool, and where to buy.

1. Invest in Property in Liverpool: A Strong Northern Economy

One of the Northern Powerhouse Cities, Liverpool is a big contributor to the UK economy and sits at the centre of the broader Merseyside Economic Area with a GVA close to £14 Billion.

According to the Office of National Statistics, 2017 marked a 3.3% growth for Liverpool economy, which is 1.3% higher than England’s average economic growth rates!

As the fifth-largest metropolitan area in the UK, Liverpool has a population of around half a million making it the country’s sixth most populous city. The wider catchment area puts 2.5 million people within reach, of which 1.4 million are working age.

With continual regeneration projects transforming the city centre, like Project Jennifer, Anfield Stadium regeneration, Liverpool ONE Shopping Centre and the Liverpool waters. Liverpool’s population, economy and value in the market are continuing to increase.

With a growing economy, infrastructure and investment transforming the city, Liverpool makes an attractive case for property investors, especially those considering buy-to-let as their prefered type of investment in the North of England.

Invest in Property in Liverpool: A Strong Northern Economy

2. Liverpool as a Diverse Business Hub with High-Value Industries

In 2020, Liverpool was named the 3rd best UK location to start a business and is home to business and industry from a wide range of high-value sectors.

Arcadis, a global design and consultancy firm, ranked the UK’s 24 leading urban economies and Liverpool’s development allowed it to rank so high!

A historic maritime centre, one of the city’s greatest assets is its ports and logistics infrastructure, including a new deep-water containment terminal. This infrastructure enhances the supply chain transit for businesses and world-leading manufacturers, pharmaceuticals, life sciences and medical manufacturers, including Jaguar Land Rover Unilever, AstraZeneca, Nestlé Health Sciences, and Orsted, all have significant operations in the city.

With several excellent universities, Liverpool supplies businesses with a steady pipeline of skills, and as the city develops, it continues to be an attractive place to work. In addition, this constant surge in young people,  makes Liverpool one of the best buy-to-let areas in the UK.

The Liverpool City Region is one of the UK’s leading financial centres, with the likes of Santander, Barclaycard and RSA having a base. It is also the largest wealth management centre outside of London, and home to over 650 major law firms.

9 Reasons to Invest in Property in Liverpool and Where to Buy

3. Liverpool Business: The Up-and-Coming Startup Scene

The host city for the International Festival for Business, with events like:

  • Fintech North and the 
  • Binary Tech Conference, 

Liverpool is becoming ever-popular as a startup destination in the North-West.

A number of financial backers continue to support the startup ecosystem. Santander bank has a startup incubator and Liverpool’s MSIF Fund delivered £158 million to support local businesses to date. Tech Nation gave the city a 79% rating for Tech Sector Growth Potential, predicting it as a hub for tech growth.

Already an established base for fintech companies, edtech is another area that is gaining ground in the city as well as companies specialising in cutting-edge technologies like VR and AR gaming.

Liverpool is also the most filmed UK city outside London and companies such as Hurricane Films, Lime Pictures and LA Productions call the city home. A new studio due for completion is soon to further boost the city’s creative, TV and film credentials. 

Diverse, high net-worth industries mean an influx of workers and young professionals that are a key rental demographic in search of high-quality accommodation.

Liverpool has an Up-and-Coming Startup Scene

Where to buy property in Liverpool now?

Alexandra Tower LiverpoolSo far, you have been able to find out about the opportunities and benefits of investing in properties in Liverpool. If this has caught your attention and you are considering investing, take a look at our new development in Liverpool. We offer you to buy apartments at prime locations in Liverpool.

One of the properties is Alexandra Tower, a striking icon on Liverpool’s waterfront.

4. Liverpool’s Lower-Than-UK-Average House Prices are Attracting Buyers

Comparatively low property prices and high rental demand make Liverpool an excellent choice for buy-to-let property investors.

In the second half of 2020, interest for property investment in Liverpool skyrocketed. Certain areas experienced a “mini-boom” driving up house prices in three postcodes in particular – 

  • Kensington, 
  • Toxteth and 
  • Bootle,

-all popular for student lettings. The increase is likely due to a steadily increasing flow of demand, and supply slightly behind demand which edges prices up.

Overall in 2020, the Liverpool property market saw a 32% year-on-year increase in buyer interest and offers accepted increased 77% compared to the previous year. According to landlords, Liverpool was named the third-best UK town to invest in a buy-to-let property, following Manchester and London.

While interest in the property increased, house prices remain affordable with a one-bedroom property averaging £94,000, making Liverpool an attractive place to make a property investment. 

Predictions estimate that the North West region, in general, will see house prices rise by 24% through to 2024, outpacing the rest of the UK.

9 Reasons to Invest in Property in Liverpool and Where to Buy

5. Liverpool Offers Some of the Best Rental Yields in the UK

In October 2019, Liverpool was named the best location in the UK for buy-to-let yields, with six of its postcodes, in particular, boosting its appeal (L7 with 10.3% yields. L6 with 8.4% yields. L1 with 8.1%. L15 and L4 both with 7.4% yields). Average yields sit at around 5.0%, one of the highest in the country and an attractive rate compared to London’s 3.0%.

Learn more about the top 6 Liverpool postcodes for property investment!

Postcodes in the North-West are becoming increasingly popular as investors look to diversify their portfolios and get ahead of investment trends. A city with a high young population, there’s a robust rental market that investors can capitalise on, making Liverpool a highly desirable location for an investment property.

Reasons to invest in Property in Liverpool

6. Life in Liverpool: Vibrant & Lively

With plenty of galleries, museums, an iconic waterfront, legendary nightlife, Premier League football at Liverpool and Everton and a UNESCO World Heritage Site, Liverpool offers plenty to see and do.

A 24-hour city, vibrant and creative Liverpool is one of Europe’s best places to visit. The city’s residents are known for being friendly and down-to-earth, and the city boasts plenty of greenery with Sefton Park, Palm House in the centre, and Calderstones Park which even boasts a Japanese Garden and mini railway.

9 Reasons to Invest in Property in Liverpool and Where to Buy

7. Liverpool’s student accomodation market is thriving

While the buy-to-let market is strong, student property is the fastest growing sector of the property market in Liverpool.

Liverpool’s world-renowned universities, The University of Liverpool, Liverpool John Moores University, Liverpool Hope University and Edge Hill University produce a pipeline of more than 30,000 graduates every year

Investors can expect good returns thanks to a growing number of student tenants looking for quality accommodation in the city. With around 15,000 student beds, there is strong demand for rental property, presenting investors with an ideal rental market for their properties. 

Demand for accomodation is only set to increase as a rising number of students choose to study in the city and there remains a shortfall in accommodation. Shared student accommodation presents excellent yields for investors, and there is demand in areas such as Kensington and Toxteth in particular.

Liverpool has a Thriving Student Rental Market

8. Liverpool Regeneration Projects Still Transforming the City

In the last couple of decades, Liverpool has undergone rapid transformation and regeneration. 

Princes Dock is being transformed by a £5 billion investment as part of the Liverpool Water scheme. A £400 million Deep Water Terminal will allow the port to take 95% of the world’s largest ships, and there is over £1 Billion investment in port and infrastructure overall to help Liverpool capitalise on its proximity to four of the world’s top six shipping lanes.

Over the next decade, Liverpool will deliver some of the UK’s more ambitious infrastructure schemes: 

  •  Liverpool2 deep water port terminal (phase 2),
  • Liverpool Waters and Wirral Waters mixed-use development – an investment of £9 billion
  • New Royal Liverpool University Hospital and Health Campus,
  • and the transformation of North Liverpool, Ten Streets.

Each of these investments brings jobs and boosts the city’s livability presenting massive opportunities for property investment in Liverpool.

On top of a £900 million devolution deal, the Liverpool City Region Combined Authority has secured more than half a billion pounds in additional funding from the government, including £173 million in Transforming Cities Funding to improve transportation within the city region and a share of £300 million to connect Liverpool to the HS2 network, further connecting Liverpool to the North and beyond.


9. Liverpool is a Well-Connected city in the Heart of the North

Liverpool is well connected with 10 motorways, 10 rail-linked terminals, as well as two major airports serving the area, one of which, Manchester Airport, is just 30 minutes from the city centre. The city is a two-hour train journey from London Euston and is in close proximity to Liverpool John Lennon Airport which flies internationally.

Liverpool Waterfront

Which Areas of Liverpool are Best for Property Investment?

Liverpool can be divided into four key zones; the traditional core, the commercial district, the waterfront and the creative quarter. The City Centre has benefitted from a range of investment and regeneration in recent years, making it a vibrant and attractive place to live. Property investors have increasing confidence in the area, particularly with the new £5.5 billion Liverpool Waters development.

The L1 postcode delivers attractive average yields of 10% and the average price for a property in Liverpool City Centre is £180,890.


The Kensington area was one of the postcodes seeing a jump in house prices in 2020. With recent investment in the hospital, further development has helped to bolster the appeal of the area, which is located on the fringe of the city centre.

In the last year, average price for a property in Kensington was £140,112.


Toxteth is an inner-city area of Liverpool located to the south of Liverpool City Centre. While there is much-terraced housing, many large Victorian properties are being broken up into separate dwellings creating a growing number of flats.

One the cheaper areas of Liverpool for property, there is much regeneration taking place, and the area is popular with students and is coined an “up-and-coming” part of the city.

Average property prices in Toxteth over the past year were £134,632


Located North of the City Centre, the L20 area of Bootle offers mid-priced property and plenty of HMO properties (house in Multiple Occupation). Adjoining the City of Liverpool and home to many docks, it is well serviced by bus and rail routes.

The current average property price in Bootle is around £122,295

Liverpool property prices in 2022

As all property investors know, house price growth is one of the most, if not the most important measurement to follow when considering buying a property.

Now, according to a report by JLL, Liverpool house prices have soared and will continue to do so throughout 2022! According to that same report, the value of Liverpool property will rise by an additional 5% this year alone.

What that means for you:

  • by buying a property in of the aforementioned Liverpool postcodes you’re setting yourself up for a huge profit when you decide to sell up 

The demand for Liverpool property will continue to grow, thanks to the previously mentioned regeneration projects and is not predicted to slow any time soon. 


Liverpool is a city on its ascendancy and with new infrastructure investments and a strong business ecosystem, there are plenty of reasons to consider purchasing a property in the city. Comparatively low property prices and high rental demand and yields in many city areas make Liverpool the best choice for buy to let property investors. Find out more about the options in Liverpool by getting in touch with us today.

Confidence High in Liverpool Property Market - Award Winning Agency