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Property Investment in Sunderland – A Guide by Aspen Woolf

The experts at Aspen Woolf look at why Sunderland offers excellent property for sale opportunities.

Sunderland is a great example of a northern city that was once a manufacturing giant in decline now finding its way to a brighter future thanks to regeneration and development.

The northeastern maritime city is benefiting from local and national government investment. As part of the Northern Powerhouse drive to redress the balance between major cities in the north and those that are further south, Sunderland is on an upward trajectory. This comprehensive regeneration effort makes Sunderland one of the most attractive investment opportunities for property investors.

Property investment in Sunderland is an excellent opportunity

A steadily increasing population, more job opportunities and plans for the future make Sunderland and other northern cities attractive property investment propositions for investors looking for lower initial costs and higher yields.

Right now, Sunderland is in the midst of a major regeneration strategy called Sunderland 3,6,9 Vision: Transforming Our City. This strategy aims to boost the city and bring it more in line with the wider Northern Powerhouse initiative.

It involves investing £1.5 billion into the city across different projects. Not only will the city’s infrastructure improvements, but it’s hoped that the strategy will create 20,000 jobs.

Of these 20,000 jobs, 5,000 will be in manufacturing with the creation of the International Advanced Manufacturing Park (IAMP). This will have around 371,000 square metres of manufacturing space and be one of the most important developments in Europe’s automotive and manufacturing sectors.

The city centre is already improving. The Minster Quarter Masterplan will boost the public square and two major streets are benefitting from an investment injection of £2 million. A further £3 million is earmarked to continue these upgrades in order to transform Sunderland city centre into a major cultural hotspot.

The 3,6,9 Vision lays out the vision for all the infrastructure developments and says that it expects an additional Gross Value Added (GVA) of £1.8 billion to be created by 2024.

Introducing Mowbray House, a stunning new development in Sunderland!

With huge regeneration plans in the works and a goal to create 20,000 new jobs by 2024, Sunderland is going to be at the centre of this regional growth. Mowbray House will provide a modern and comfortable living for students and young professionals studying or working in the city. This characterful development overlooks the famous Mowbray Park, one of the oldest parks in the North East.

Property Investment in Sunderland - Mowbray House

Consisting of only 20 apartments, Mowbray House is minutes from Sunderland’s most popular facilities. Both major universities in Sunderland are just a 15-minute drive away.

Gross Yields in Excess of 8.5%, Assurance Year 1!

Invest now while prices are still well below the national average!

Combining the city’s heritage industries with a digital future

While Sunderland’s heritage is in maritime, manufacturing and the automotive industry, much investment is also going into the city’s digital transformation. Plans include creating 2,000 jobs in the software industry, part of which is realised through the development of the Vaux Brewery site.

Two years ago, the Northern Spire Bridge changed the skyline of Sunderland and is the tallest structure in the northeast of England.

Northern Spire Bridge in Sunderland

This symbol of change was quickly followed by the futuristic and architecturally stunning office development called The Beam at the Vaux site as part of the redevelopment of the Riverside Sunderland urban quarter. The Beam is home to internationally important companies such as Ocado, which was the first business to move into the building. Future plans include building a new city hall in this area.

Across from The Beam, a new hotel will be built overlooking Keel Square next to a new auditorium. In a recent interview (9 April 2020) with the Sunderland Echo, leader of Sunderland Council Graeme Miller reiterated the support for the regeneration plans, saying: “The vision we have for the area means much of the city centre will be reimagined over the coming years.”

Residential and retail projects will retain the city’s heritage

He’s also keen to stress that the redevelopment projects will also retain old city icons and buildings full of heritage and history. For example, one of the city’s most historic buildings, The Elephant Team Rooms has been fully restored by the Council and will open as a community asset – a Local Studies Library.

Innovative projects such as STACK are also underway. This £2.5 million shipping container village is being constructed on the site of the Seaburn building and will eventually house a mix of retail and food traders across 51 containers and two storeys. This project is part of the wider Seafront Regeneration Project.

This is the kind of opportunity in Sunderland property waiting for investors. There is a huge demand for flats for sale in Sunderland city-centre, and while prices are rising year on year, they remain affordable.

Relatively low entry prices combined with high yields

According to the most recent data from HM Land Registry, the overall average property price in Sunderland over the last year is £148,827.

Most properties sold over the last 12 months were semi-detached at an average of £148,457, with terraced selling for an average of £113,189 and detached.

To go hand in hand with cheap prices for Sunderland houses for sale, rental yields remain relatively high. According to Totally Money’s recent Top, 25 buy to let hotspot research, Sunderland’s SR8 postcode comes in at number 16 with average yields of 7.32%. The city’s SR5 postcode is also at number 25 with average rental yields of 6.99%.

Housing in Sunderland is striving to reach the high demand. To fulfil the 3,6,9 Vision targets, Sunderland needs approximately 14,000 new homes by 2033. A hugely important factor in the local rental economy is the demand among students; there are over 19,000 students at the University of Sunderland, and over 3000 of those graduate each year, many of whom want to stay in the city. Sunderland’s university is forging international connections around the world, with a new campus in Hong Kong and numerous learning institutions across the world.

The University of Sunderland is becoming ever more popular and that means more demand for student rentals.

In recent years, the Northern Powerhouse has commandeered much of the media interest in investment hotspots. When people think of Northern England it’s most likely that Yorkshire or north-western cities like Manchester or Liverpool come to mind. Given the North East’s strong performance in property value and rental yields, cities like Sunderland should not be overlooked and represent a new focal point for investors looking for extraordinarily low prices.


This northeastern city’s strong property values, high rental yields and major investment strategy combine to make Sunderland a fascinating property investment opportunity. Take a chance and invest in Sunderland property with Aspen Woolf.