Aspen Woolf looks at whether Bradford could become the Shoreditch of Yorkshire

Bradford is growing quick although prices are still quite low.

With so many north western cities and towns undergoing a revival, with government support and mass-redevelopment, could it be Bradford’s turn for the same?

There are undeniably high levels of unemployment in Bradford, and some have dubbed it the most struggling city in Britain. But there is a movement to turn all of this around and kickstart its revival as a creative, thriving city with much to offer.

Creating alternative Bradford

Today, Bradford is no longer home to mills and mansions, as it was in Victorian times. Around 30% of adults in the city are out of work, and 40% of the wards are among the poorest in the country. While it does have the UK’s youngest population, it also has high levels of child poverty. Bradford is actually larger than Newcastle and wants to shrug off its reputation as the country’s most struggling city.

The CEO of Bradford Council, Kersten England, is very much behind this as she aims to ‘make Bradford the Shoreditch of Yorkshire’. However, Bradford is not asking for subsidies from London, nor is it competing with the recent boom in places like Leeds and Liverpool, instead there is a movement to revive an ‘alternative Bradford’.

Sunbridgewells success

While it seems an uphill struggle in some ways, there is definite hope for the future. At the moment, around 90% of property in the very centre of the city is apparently vacant. But there are many signs of life and progress.

In among a warren of old storage tunnels and caves there’s an area called Sunbridgewells. A local developer has invested £2 million in gin bars, craft beer pubs, food outlets and music venues and it’s seen as ground zero of the ‘creative hub’ of the city.

As with Shoreditch in London, when it became a hipster paradise, it’s hoped that people will begin flocking to Sunbridgewells. Nearby is the Assembly warehouse, a creative space for freelance publishers and designers. Run by David Craig, who reckons the space costs a fifth of what it would in Leeds, the Assembly is home to a few creative companies that have a passion for regenerating the city.

Another voice behind the new Bradford is architect Amir Hussain, who wants to persuade third generation Asians to move to the centre of the city and help to revitalise it.

Past town planning

There are generations of poor town planning behind Bradford’s current state. In the 1980s, the Victorian buildings were destroyed, and during a misguided rescue attempt in 2003, post-modern architect created what he called ‘dispersed centre’.

The council then added a massive shopping mall called Broadway, which took business away from any other retail outlets in the city. Today, there is a strong determination to restore Bradford back to its best, but with a different slant.

They aim to make central Bradford a place where people want to live and work, rather than a place from which people try to escape. This will take a massive effort as the city faces cuts of 40% to its budget over the last decade. Bright spots include the City Park, which cost more than £20 million, the relaunch of the Art Deco Odeon cinema and the annual literary festival.

Following examples

However, arts festivals and music venues don’t tend to draw residents, which is what is needed. The people behind the regeneration of Bradford aim to bring life back to the city. It’s been done before all around the world. In NYC, Manhattan’s Greenwich Village came back from the dead, as did Shoreditch in London and Haight-Ashbury in San Francisco.

They did it by taking enterprise and activity from nearby cities and regions. By attracting designers, writers and artists into some of the derelict buildings, others will also arrive. Today, Bradford looks to attract the digital entrepreneurs that are spearheading regeneration across the north. It will be exciting to see it happen.